購(gòu)買書畫藝術(shù)品的理由
畫初起源于裝飾使用，書法收藏開始于對(duì)文字內(nèi)容和書寫的把玩，也附帶著畫的裝飾功能。隨著裝飾品材料的多元化，以及文化傳承之破壞，書畫作為墻上的裝飾物品已遠(yuǎn)離了絕大的多數(shù)家庭。當(dāng)今的人們重新又看上書畫，多數(shù)人大都是沖著巨額財(cái)富去的，前代的書畫在藝術(shù)品的市場(chǎng)的表現(xiàn)，使很多人希望擁有這一財(cái)富，復(fù)制奇跡。大量的經(jīng)營(yíng)藝術(shù)品的人及機(jī)構(gòu)，推銷產(chǎn)品時(shí)都鼓吹的都是當(dāng)下投資、未來獲益。與推銷保險(xiǎn)一樣，把回報(bào)說得那么確定且豐厚，而他們自己卻并不購(gòu)買自己的產(chǎn)品，像多數(shù)畫家自己不買畫，只喜歡豪車和豪宅一樣。
China painting originated in the decoration, Chinese calligraphy collection began in the play of text content and writing, also with a China painting decorative function. With the diversification of decorative materials, as well as the destruction of cultural heritage, painting and calligraphy as a decorative items on the wall has been far away from the vast majority of families. Today's people re look at painting and calligraphy, most people are directed at the huge wealth to the previous generation of calligraphy and painting in the performance of the art market, so many people want to have this wealth, copy the miracle. A large number of people and institutions operating art, selling products are advocating the current investment, future benefits. Like selling insurance, they are so sure and generous that they don't buy their own products, like most painters don't buy paintings, just like luxury cars and luxury houses.
大家都知道某個(gè)行當(dāng)能賺大錢，說明這個(gè)行當(dāng)?shù)拇箦X已經(jīng)被別人賺去了，這是經(jīng)濟(jì)學(xué)一般規(guī)律，不然普天下的人就都很容易復(fù)制賺錢機(jī)會(huì)，都一樣有錢。一種產(chǎn)品成為了普遍需求要么就是大宗物資，要么是虛假的泡沫。大宗的物資的盈利模式在于數(shù)量大和微利，如果書畫作品的裝飾功能還在，印制年畫就是這樣獲利。藝術(shù)品從古到今大都是奢侈品，說什么走進(jìn)了千家萬戶，除非像彩電、洗衣機(jī)、冰箱，成為生活的必需，而當(dāng)今雨后春筍般成長(zhǎng)起來的書畫家，一批批書畫作品被富人買回家，大多數(shù)都被放在柜子里，當(dāng)著憑證和期權(quán)一樣的保管，只是個(gè)概念，不是生活的必需。據(jù)說，西方從事畫畫的人逐年減少，與我們一樣，裝飾需求多元了是共同的，西方人買普通的畫是著眼于當(dāng)下的使用，沒有人把低端畫買下來指望未來增值。我在想，這么多字畫，而且還在呈現(xiàn)幾何級(jí)不斷增加存量，當(dāng)下未見到使用，未來還會(huì)有什么用呢？試想把你一件莫名其妙的心愛之物，傳給自己的孩子，是什么情景？隔代又隔膜，他們一定不會(huì)理解這東西的意義，更別想增值而賣給其他人家了！
We all know that a business can make a lot of money in this business, that money has been earned to others, this is the law of economics, or the world's people are very easy to copy the same opportunities to make money, money. A product becomes a universal demand, either a bulk commodity or a false bubble. The bulk of the material is the profit pattern of large quantity and low profit, if the decoration function still works of calligraphy and painting, printed New Year paintings that profit. Art since ancient times mostly luxury, what went into the thousands of households, unless like color TV, washing machine, refrigerator, become a necessity of life, and the like to grow up painting bamboo shoots after a spring rain, a batch of paintings and calligraphy works are the rich to buy a home, most of them were placed in the cabinet, the vouchers and options like custody, just a concept of life is not necessary. It is said that decreased year by year engaged in the west painting people, like us, decoration needs multivariate is common, Westerners buy ordinary painting is the use of focus on the moment, no one to buy down on future value-added low-end. I think, so many paintings Chinese, but also exponentially growing stock, the moment did not see, the future will have what use? Imagine you a puzzling beloved things, passed to their children, what is the scene? Grandparents and diaphragm, they will not understand the significance of this thing, don't want to add value and sold to other people!
藝術(shù)品市場(chǎng)之財(cái)富效應(yīng)產(chǎn)生于生活財(cái)富匱乏時(shí)，不是生活必需的奢侈品被價(jià)值低估，隨著生活的富裕，購(gòu)買藝術(shù)品的人數(shù)增加，使供求關(guān)系改變而價(jià)值開始回歸。沖著再漲價(jià)的概念去購(gòu)買者增多，就會(huì)產(chǎn)生預(yù)期的增值效應(yīng)，進(jìn)而出現(xiàn)價(jià)值高估和泡沫。當(dāng)今藝術(shù)品市場(chǎng)總體已處于這樣的新階段，未來高價(jià)藝術(shù)品永遠(yuǎn)是小眾收藏所追逐的少數(shù)大家作品，許多過去時(shí)代的小名頭書畫作品卻沒有當(dāng)代書畫值錢，這都是活生生的現(xiàn)實(shí)。任何一個(gè)時(shí)代除了主流風(fēng)尚以外，也必有傳統(tǒng)習(xí)俗的傳承者，所以任何時(shí)代都會(huì)有小眾對(duì)字畫的需求，他們自有他們同時(shí)代的作品可供選擇，或繼續(xù)追捧已經(jīng)高價(jià)的大名家。沒有人會(huì)喜歡帶著逝去的人印跡的舊貨，除非這些舊物能未來風(fēng)騷，躍入大名家行列，可能嗎？
The wealth effect of the art market in life when the lack of wealth, not the necessities of life of luxury was undervalued, with the rich life, the number of buy art increases, make changes in supply and demand and value return. Rushed to the concept of price increases to buyers, will produce the expected value-added effects, and thus the value of overvalued and bubble. Today's art market overall has been in a new stage of the future high art is always pursued a niche collection of everyone works, many times past a small head but no valuable works of calligraphy and painting of contemporary painting and calligraphy, it is a living reality. Any time except outside the mainstream fashion, there is also a traditional custom of inheritance, so any time there will be a niche demand for calligraphy and painting, they have their contemporary works available, or continue to chase high already famous. No one will love with a dead person imprinted goods unless these things can lead the future trend, the ranks into the famous possible?
我常常勸買字畫的人：你買的字畫得保證讓自己賞心悅目，買回家少能掛在客廳、書房、臥室，或隨便地方。對(duì)花大錢買字畫的人：所買的畫起碼要能向人顯擺，讓內(nèi)行感到稀奇、羨慕和驚嘆。毋庸諱言，全世界的購(gòu)買藝術(shù)品的人有26%都是為了炫富，正好高出一倍。我還對(duì)買高檔字畫的人說，檢驗(yàn)?zāi)闼I是否值當(dāng)，假如你有不時(shí)之需，藏品要能保證可作抵押，或能打折變現(xiàn)。假若買的是天價(jià)，缺錢時(shí)地價(jià)都賣不出，那就是被推銷了。部分賞心悅目的字畫或許會(huì)博得未來的人來認(rèn)真欣賞，值錢與否好像并不重要，重要的是你消費(fèi)過。畫創(chuàng)作只有重回它的本質(zhì)，才能擁有健康的未來，才有可能產(chǎn)生出新的傳世作品。
I often advise people to buy Calligraphy: you buy and make sure you first have to buy a home can at least be good to hear or see, hanging in the living room, study, bedroom, or any place. To spend a lot of money to buy pictures and people buy paintings at least to show off, let the experts feel strange, envy and awe. Needless to say, buying art people around the world are 26% to show off their wealth, Chinese is twice as high as. I have to buy high-end paintings say you bought is worth checking, if you have a collection to ensure the possible period of want or need, can make the mortgage, or discounted cash. If you buy is astronomical, when money is not sold, it is sold. Some pleasing paintings might win the future of the people to appreciate the valuable or not, like is not important, it is important that you consume. The creation of China painting only return to its essence, in order to have a healthy future, is likely to produce new masterpieces.
